Project Name: Microsite
Client: CalArk
Skills: Prototype, Design, Development, Testing, Launch
Category: Website Development

THE CHALLENGE
CalArk is a trucking company with a unique ability for retail customers in the SouthEast. Not only are they asset-based and privately-owned but they also have warehousing and distribution capabilities. CalArk was attending an invitation-only private event where they got to meet face-to-face with Supply Chain and Logistics and Transportation managers who are looking for ways to get their product to stores faster, with less cost and headache. Our team was able to create a whitepaper for their sales team and utilize LinkedIn advertising to direct them to a microsite geared towards lead engagement. From this private event, we also developed a direct mailer for a smaller audience to enable CalArk to make call follow-ups and appointments, as well as SEO on the warehousing portion of their site.

MY ROLE
I collaborated with a project manager, a creative director, and (SEO) Specialist to create a microsite that was consistent with the campaign and geared towards lead engagement. I created wireframes and prototypes to share the vision with the client. I designed, optimized, built, and launched the website.
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